Blog
Blog: automation, AI, web and SEO
My field notes on process automation, AI for Swiss SMEs, website design and search engine optimisation.
Agentic RAG: definition, how it works and use cases
What is agentic RAG? How it differs from classic RAG, how it works, concrete SME use cases, its limits and how to build it with n8n.
Business automation with AI: what really changes for an SME
Business automation with AI: what it really changes, examples by trade, how to get started and the mistakes SMEs should avoid.
ChatGPT vs Google: what AI changes in how people search for information
Is ChatGPT replacing Google? What the NBER study “How People Use ChatGPT” reveals, and how an SME should adapt its SEO to be cited by AI.
How to choose the best SEO agency in Geneva
How do you choose an SEO agency in Geneva? 8 verifiable criteria, the warning signs flagged by Google, and when an independent consultant is enough.
How to find a Swiss company's NOGA code
How to find a Swiss company's NOGA code: the UID register, the FSO's KUBB tool or an AI assistant. Methods, limits and mistakes to avoid.
Make vs n8n vs Zapier: which automation tool should you choose?
Make, n8n or Zapier? A 2026 comparison of the three automation tools: verified prices, ease of use, data hosting and SME use cases.
Why Swiss SMEs are adopting automation and AI
34% of Swiss SMEs built AI into their processes in 2025. Verified figures, use cases, obstacles and a method for automating without taking risks.
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